Sales & Marketing Systems
Showroom CRM and Unified Inbox for a Natural-Stone Supplier
A showroom CRM for a natural-stone and materials supplier in Southeast Asia. WhatsApp, Instagram, website and event enquiries land in one inbox, each matched to an existing contact.
- 4
- Channels in one inbox
- 3+
- Confirmed projects for VIP
- 2
- Languages, English and Bahasa
The problem
Enquiries came in on WhatsApp, Instagram, the website and at events, and each channel kept its own list. The same client appeared several times under different numbers and handles. Event spend could not be tied to the projects it produced.
What we built
- One inbox for WhatsApp, Instagram, website form and event forms.
- Every chat matched to an existing contact by phone, Instagram handle or email.
- Data model of contacts, projects (owner, specifier, contractor), events and shipments.
- VIP status set by rule: 3 or more confirmed projects.
- Name cards bulk-scanned and read by AI, with a confidence percentage per field.
- Marketing agent for Instagram and TikTok drafts; nightly agent for duplicates and phone formats.
Systems built
Unified Inbox
WhatsApp, Instagram, website form and event forms in one queue.
Contact Matching
Every chat matched to an existing contact by phone, Instagram handle or email.
Contacts and Projects
Contacts linked to projects as owner, specifier or contractor, with events and shipments.
Name-Card Scanner
Bulk scan of name cards, read by AI, each field shown with a confidence percentage.
Event Analytics
Cost per event against discussions held and projects confirmed.
Marketing Agent
Drafts Instagram and TikTok posts with a phone preview before anything is published.
Housekeeping Agent
Runs nightly to merge duplicate contacts and fix phone number formats.
Results
- 4 enquiry channels in one inbox.
- VIP status applied by rule at 3 or more confirmed projects.
- Event cost compared against discussions held and projects confirmed.
- Interface in 2 languages, English and Bahasa.