By KYN AI Advisory Team — AI implementation specialists, Singapore
Repurposing an article means pulling four to six separate claims out of it and writing one post for each, not shrinking the whole article into a summary. The workflow has six steps: extract, draft, check, approve, schedule and measure. An agent handles the first three. A named person approves, because a post carries your name.
Why one post per claim and not one summary?
A summary post repeats the article's title and gives no reason to click. A claim post stands alone: one fact, one number, one step, one definition. Each can be read in ten seconds and each links to the section of the article that supports it.
An article of 1,500 words usually holds:
- one answer (the first paragraph);
- one table or comparison;
- one checklist or set of steps;
- two or three single facts with a number;
- one common mistake.
That is five to seven posts from one article, spread across weeks. Posting them all on one day wastes five of them.
What are the six steps?
- Extract. The agent reads the article and lists candidate claims, each with the sentence it came from. It does not add facts that are not in the article.
- Draft. For each claim, the agent writes a version per channel, using the channel's length and format.
- Check. A script tests each draft: banned words, length, link present, number matches the article.
- Approve. A person reads the posts, edits and approves. Rejected drafts go back with a reason.
- Schedule. Approved posts go into a calendar, one claim per slot, spaced out.
- Measure. Clicks to the article, replies and saves are logged against the post.
Steps 1 to 3 are cheap. Step 4 is where quality is decided.
How should each channel differ?
Write the claim once, then adjust the form. Do not change the fact.
| Channel | Form | Link | |---|---|---| | LinkedIn | 80 to 150 words: the claim, two lines of context, the link | Article section anchor | | WhatsApp channel or broadcast | 2 to 3 lines, plain text, one link | Article URL | | Short video script | 30 to 45 seconds: claim, one example, where to read more | Article URL in description | | Email newsletter item | Headline, two sentences, link | Article URL |
Check each platform's current limits and rules on its own help pages, since they change. For WhatsApp, marketing messages to Singapore numbers fall under the PDPC's Do Not Call Registry rules, and Hong Kong, Indonesia and Malaysia have their own. Send only to people who opted in, with a way to stop.
What rules keep the posts honest?
- The number in the post must match the article. A script compares them.
- No new claims. If the post says something the article does not, it is a different piece of content and needs its own check.
- Keep the source link. If the article cites a regulator, the post can cite it too.
- No invented examples. Clients are named by industry only.
- Same banned-word list as the article. Filler phrases do not become acceptable at 100 words.
- One call to action per post. Link to the article. Nothing else.
See AI content that ranks: edit rates, fact checks, banned phrases for the scripted checks.
What should a person approve and what can run alone?
The agent can extract claims, draft, check and propose a schedule without supervision, because none of these touch the outside world. Publishing does. Anything outbound waits for a named person.
If the volume is high, approve in batches. A reviewer who sees the post, the source sentence and the link side by side clears 20 posts in about the time it takes to read them. Approval by exception, where only failed checks reach a person, is a later step, and only for posts that match a template you have approved many times.
How do you measure whether it works?
Count what the post is for.
- Clicks to the article. Use a tagged link so the source shows in analytics.
- Visits that read past the first screen. Engagement on the article, not on the post.
- Replies that mention a need. Log them in the CRM as signals, not as leads, until a person qualifies them.
Drop claim types that get no clicks after eight posts. Repeat the types that do. Avoid reading too much into a single post, since reach varies for reasons you cannot see.
What does it cost?
Drafting five to seven posts costs cents in model fees. Review is the real cost, at a few minutes per batch. For a unit-cost reference, KYN's article engine runs at about S$0.06 per article, and outreach drafts at about S$0.02 per email. Figures depend on the model and text length.
What does a batch look like in practice?
The example below is illustrative. It uses a 1,500-word article on bank reconciliation.
| Post | Claim | Channel | Post day | |---|---|---|---| | 1 | The answer in two sentences | LinkedIn | Week 1, Tuesday | | 2 | One comparison table, reduced to three rows | LinkedIn | Week 2, Tuesday | | 3 | The four-step checklist | WhatsApp broadcast | Week 2, Thursday | | 4 | One common mistake | Short video script | Week 3, Tuesday | | 5 | One number with its source | Newsletter item | Week 4, Monday | | 6 | A question from the FAQ | LinkedIn | Week 5, Tuesday |
Each post links to the section of the article that supports the claim. If a reader clicks post 3 and lands on the checklist, the post has done its job.
What does an extraction prompt contain?
The prompt controls the quality of everything after it. Include these instructions:
- List claims that stand alone without the article.
- Quote the source sentence for each claim, word for word.
- Mark each claim as fact, step, definition or opinion.
- Skip anything that depends on a table or image the post cannot show.
- Do not add information that is not in the article.
The quoted source sentence is what makes the check in step 3 possible. A script can then confirm that every number in the draft post appears in the quoted sentence.
What should you do with old articles?
Repurposing suits older articles as well. Start with the articles that already earn impressions in Search Console, since readers are arriving and a post can reinforce them. Before you post a claim from an old article, check it again. A rate or deadline that was right last year may have changed. If it has, update the article first, then write the post. Refresh the article in place and leave the URL unchanged.
What are the edge cases?
- An article with only one claim. Write one post and stop.
- A claim that depends on context. Add the context to the post or skip the claim.
- An article in Bahasa Indonesia or Chinese. Write the post in the same language, using the approved glossary. Do not translate from an English post. See translate or rewrite Bahasa and Chinese content.
- A claim a competitor also makes. Post it only if your article adds a detail they do not, such as a worked example.
Where KYN fits
KYN builds repurposing as part of its marketing systems: extract, draft, scripted check, a review page for a named person and a schedule. The agent has a restricted account, publishing waits for approval, and every action is logged with the actor. It runs in a cloud account in your name. See marketing and operations.
The first 14 days are a review of your stack and interviews with your team. A full build ships in under 90 days.
Frequently asked questions
How many posts should one article produce?
Five to seven, one per claim, spread over several weeks. More than that means you are repeating yourself.
Can the agent post directly to LinkedIn?
Technically yes. We recommend a named person approves each post first, since it publishes under your name and cannot be recalled cleanly.
Should I repost the same article later?
Yes, with a different claim each time. Reposting the same post trains followers to ignore it.
Checked 30 October 2026.
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